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“Kendall and Kylie – My Path to Virtual Superstardom

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I’ve never seen an episode of “Keeping Up With The Kardashians.” I’m not familiar with all of the recurring members in the Kardashian clan and I, as a general rule, typically don’t pay attention to them.

   While I was writing that paragraph, I was also playing the brand new Kendall and Kylie Jenner mobile game.

   The game, aptly named “Kendall and Kylie” takes players on a journey to become a social media superstar. Along the way, players get to meet and hang out with the two Jenner sisters (virtual versions of the Jenner sisters, of course). The game, created by mobile game publisher Glu Mobile, has reportedly been downloaded at least 1.3 million times since it was released on Feb. 17 and has received overwhelmingly positive reviews from both game critics and players.

   As an amateur in all things Kardashian, I don’t really have a good excuse as to why I downloaded the game. I learned about it through a friend and after two clicks I had it on my phone. At this point I still don’t know why I downloaded, but I can say that I don’t regret it.

   At the start of the name, players are able to name and customize a character. Unfortunately for me, I was not able to use my own name because when I typed it in, I got an alert that told me that my name contained profanity. All in all though, that was a tiny bump in the road to make my character exactly how I wanted her to be.

   The customization aspect of the game is one of its strong points. I was able to tailor my character specifically to my tastes, and there are enough hair and skin tone options for anyone else to tailor their character to their own tastes. The graphics of the game are simple, but they’re satisfying and pretty inclusive.

    On a related note, players can play as a male or female, and they can also chose to date males or females, or both. The only prejudice built into the game is the snark that comes from one character who will stop at nothing to block your path to social media superstardom.

   The rest of the game is fairly straightforward. It’s an energy based game, which means that it takes energy to perform actions, and when you run out of energy you have to either wait until it refills or buy more. Another positive aspect of the game is that you can play it truly for free, and the fact that you have to wait for energy to replenish means you can avoid wasting too much time binge playing it.

   The goal is to get as many social media followers as possible, which players do by attending events and creating vlogs. Better vlogs equal more money (which is necessary to access the most cutting edge fashion) and more followers. More followers will lead to more attention from better sponsors, which lead to more exclusive events, which lead to better vlogs, and so on. Thrown into the mix are friends who you can either support or blow off in your quest to virtual fame, and every now and then Kendall or Kylie pops up to act as a moral compass. They also show up in videos on your in-game Instagram feed to tell you how cool your new apartment is, or how much they enjoy being your friend.

   My character right now has around 3,500 followers, and she’s still at the point where she has to choose between spending her money on furniture for her beachside condo or that plane ticket to New York City. Her in-game manager is also dating her in-game enemy, so that’s stressful. Some players have somehow gained upwards of ten thousand followers in the short time the game has been out, and I’m not quite sure how they achieved that. “Kendall and Kylie” won’t teach me how to be famous on social media, and I’m not really getting anything substantial out of it, but it’s fun, it’s cute, and I know that no matter what, I’ll be able to rely on virtual Kendall and Kylie to help me out.

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